Obedience Training

| Ron Hounsell

When customer satisfaction is at stake, it doesn’t pay to stand out from the crowd. How to ensure that vendors comply with performance requirementsThe


| Shayn Ferriolo

Mailers say no to e-tailer inserts Catalogers prefer to stick with the programs of their peers With the Internet offering a viable new channel for remote

Tote Up the Tab

| Rama Ramaswami

Just as online retailers are getting the hang of the physical aspects of fulfillment, along comes another surprise: the sheer expense of the whole business.


| MCM staff

XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural


| MCM staff

In his popular book The Fifth Discipline, business management guru Peter Senge describes what he calls the “Parable of the Boiled Frog.” If you drop a

Patagonia, Holiday 1999

| Melissa Dowling

As a cataloger/retailer/wholesaler/Web marketer, Patagonia is indeed a multichannel powerhouse. And, judges said, the outdoor gear and apparel marketer’s

Deluxe assortment

| Barbara Arnn

How does the expansion of Internet-based sales alter the picture of payment processing?It’s a money-colored thing Remember when you were a kid and you

Patagonia, Holiday 1999

| Moira Cotlier

At first glance, all the judges agreed, Patagonia’s cover image of two rock climbers scaling an enormous, icy rock face is “stunning,” “dramatic,” and

Rack & Roll

| Rama Ramaswami

What’s trendy, up-to-the-minute, and to die for? A distribution center that’s equipped to the max for e-commerce, of course. Take a tour of SubmitOrder.com’s