Overseas Success Stories

| Mike McKenna

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made

Pardners in cataloging

| MCM staff

Five years after launching a catalog to support its programs, the Texas Parks & Wildlife Department (TPWD) handed over operation of its Texas Parks &

PAGE DENSITY

| MCM staff

Andrea Lawson Gray: If “authority” is integral to your positioning, you’ll need longer copy blocks and larger photographs, perhaps with insets, to show

Parceling Parcels Strike?

| Paul Miller

The United Parcel Service-Teamsters strike in August 1997 seems to have convinced many catalogers that they shouldn’t put all their eggs in one parcel

PC Zone gets down to business

| MCM staff

Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.

Page 10

| MCM staff

FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,

Patagonia, Fall 1997

| MCM staff

The Patagonia catalog has always been about powerful imagery, and making that imagery grab the reader, tell a story, and sell a product. And throughout

Paper prices to rise

| MCM staff

Prices for coated groundwood, freesheet, and supercalendered (SC) paper grades are expected to rise on July 1 and possibly again on Oct. 1. Paper mills