talking heads

| MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

Postal Power

| Bill Kuipers

The total freight is often as much as 40% lower than UPS ground Despite an impressive performance in recent years, few direct-to-customer shippers view

FORBIDDEN CITY

| Dave Eckley

In traditional direct marketing, the statement You will receive your order in seven to ten business days actually meant something to both the cataloger

Lashback

| Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

Joining Forces

| Lew Waddey

Companies have to keep the main thing the main thing Direct-to-customer retailers choose to outsource because of the third-party fulfillment industry’s

Other Financial Reports

| MCM staff

Aurora, IL-based motivational products marketer Successories (Nasdaq:SCES) reported net income of $430,000 for its fiscal year ended Feb. 3, compared

WELL DEFINED

| Tom Stute

Estimation Sampling: A mini physical inventory involving 5% to 10% of products. Standard receiving and shipping cut-offs remain. The results are used