Smarter, Not Harder

| Jeff Kline

Lack of consumer confidence and a slowdown in spending have begun to hurt catalogers. After years of double-digit growth, in recent months many companies

opinion & response

| MCM staff

Offer Article Generates Response Your October cover article Making Them an Offer is overdue and welcome. For many years I’ve worked in direct mail and

Apocalypse, Now

| MCM staff

After terror came out of the sky on that beautiful September morning, we kicked into what has become, in our nation, predictable response mode outpourings

It’s in There

| Ernie Schell

Dream on, about the warehouse infrastructure that you’d love to have but can’t afford, about the new systems that you’ve been told will save you money

The 3-D Customer

| Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,

opinion & response

| MCM staff

Pregnant Pause for Baby Catalog Requests I want to thank you for the wonderful resource you provide via the Catalog Age Website. I am amazed by the amount

direct marketing salaries

| MCM staff

Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a