Alloy Teams with “Elle Girl”

| MCM staff

New York–Teen apparel and accessories cataloger Alloy Online and Hachette Filipacchi Magazines have partnered to develop editorial content and technology

PRIVATE EYES

| Jeff Siegel

When a supervisor at one of WearGuard-Crest’s two U.S. call centers asked an employee why she had been e-mailing computer games back and forth with several

talking heads

| MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

Postal Power

| Bill Kuipers

The total freight is often as much as 40% lower than UPS ground Despite an impressive performance in recent years, few direct-to-customer shippers view

FORBIDDEN CITY

| Dave Eckley

In traditional direct marketing, the statement You will receive your order in seven to ten business days actually meant something to both the cataloger

Lashback

| Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

Joining Forces

| Lew Waddey

Companies have to keep the main thing the main thing Direct-to-customer retailers choose to outsource because of the third-party fulfillment industry’s

Cool It

| David Pluviose

Before you rush out to snap up industrial real estate, some caution may be warranted, warns Robert VonAncken, executive managing director of the Landauer