talking heads

| MCM staff

“Has the recent downturn in Internet stocks affected your business?”I don’t believe we’ve been affected at all, to tell the truth. We see no signs of

Obedience Training

| Ron Hounsell

When customer satisfaction is at stake, it doesn’t pay to stand out from the crowd. How to ensure that vendors comply with performance requirementsThe

Patagonia, Holiday 1999

| Melissa Dowling

As a cataloger/retailer/wholesaler/Web marketer, Patagonia is indeed a multichannel powerhouse. And, judges said, the outdoor gear and apparel marketer’s

Patagonia, Holiday 1999

| Moira Cotlier

At first glance, all the judges agreed, Patagonia’s cover image of two rock climbers scaling an enormous, icy rock face is “stunning,” “dramatic,” and

Tote Up the Tab

| Rama Ramaswami

Just as online retailers are getting the hang of the physical aspects of fulfillment, along comes another surprise: the sheer expense of the whole business.

CrossTalk

| MCM staff

XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural

a hero’s task

| MCM staff

At least once in your life, you will be charged with setting up a sizable direct-to-customer fulfillment operation in a short time. If you’re in the dot-com

LEAP, CLICK, SHIP

| MCM staff

In his popular book The Fifth Discipline, business management guru Peter Senge describes what he calls the “Parable of the Boiled Frog.” If you drop a

Orvis Gift & Home, Holiday 1999

| Sabrina Home

With its front cover, Silver Award winner Orvis Gift & Home transports readers to a warm country setting. After all, who can resist Orvis’s adorable cover