Patagonia, Winter 1998

| Melissa Dowling

When a marketer has won as many Annual Catalog Awards as Patagonia has over the past decade, it’s hard to come up with original words to describe this

Our brillliant ideas…

| MCM staff

If we had a nickel for every time a Catalog Age staffer spouted off an idea for a new catalog, we’d have practically enough money to buy a new coffee

Operations BENCHMARK’99

| MCM staff

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog

Opting in to offers

| Shannon Oberndorf

Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t

Overseas Success Stories

| Mike McKenna

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made