How to Effectively Tackle Cross-Channel Customer Centricity

| Daniela Forte

In our monthly MCM CommerceChat podcast, Angie Stocklin of One Click Ventures discusses how to provide a consistent customer experience across every touchpoint to foster true customer centricity. Angie will be speaking on this topic at the seventh annual Ecommerce Operations Summit 2018, April 3-5 in Columbus, OH, in a session entitled “It Should All Look the Same: Creating True Cross-Channel Customer Centricity.”

Merchants Differentiating in the Last Mile, Returns, Outsourcing

| Mike O'Brien

As merchants search for ways to contend with the behemoth of Amazon – which accounted for about half of ecommerce sales in 2017 – many are focusing on the last mile, returns and outsourcing to battle back. This MCM Outlook report, based on our annual survey of Multichannel Merchant readers, looks at trends and stats in all three areas.

Case Study: Opening Your First Ecommerce Fulfillment Center

| Brian Barry

Moving from third-party fulfillment to opening an in-house ecommerce fulfillment center is a massive endeavor. This case study of how one DTC company got it done will provide useful examples as you evaluate the planning and startup challenges for your own new facility.