While shoppers love free ecommmerce returns, they can be a logistical and financial nightmare for retailers, forcing them to rethink processes to offset pre- and post-return losses. This is causing more companies to seek technology solutions for reverse logistics as well as auction marketplaces for disposition of goods.
Making it harder for customers to make returns or get in touch with you is a poor customer service strategy. So is slavish devotion to KPIs and this quarter’s results, while missing the bigger picture of the customer experience you’re creating. See what pitfalls this approach creates for your business, and how to avoid them.