Considering the growth in ecommerce returns, merchants need to rethink merchandise liquidation strategy. Technology and expertise is one way to address it. Here are some tips that can help you recoup more value from returned goods while keeping the focus on your core business, including the use of technology solutions.
How you handle returns goes a long way toward defining how customers perceive your brand, and how loyal they will be. So what are some of the key elements that make up a great returns experience? And what does it mean to be an overall customer experience leader?
Angela Goldstein, director of operations for men’s apparel company Bonobos, spoke with Multichannel Merchant Senior Editor Mike O’Brien on these subjects, after Bonobos was named a finalist in the two categories for the 2016 Excellence in Customer Experience Awards.