Analyze This

| Rama Ramaswami

Null hypotheses and chi-squared tests may seem like relics of your college days, but you can’t afford to bury them if accurate organizational measurement

FAST COMPANY

| Thomas G. Dolan

Back in the day, an order entry operator took an order over the phone and laboriously keyed in all the information into a computer. Not any more, thanks

Orion Telescopes Sold to Imaginova

| MCM staff

Imaginova Corp., a New York-based marketer of astronomy products and science information, acquired manufacturer/marketer Orion Telescopes & Binoculars on Jan. 13.

opinion & response

| MCM staff

Rosy Deal for Shriver The latest celebrity to have a rose named after her is none other than California’s first lady, Maria Shriver. The daughter of the

opinion & response

| MCM staff

Duluth Trading Co. Gets Plumbers Off Crack At one time or another, we’ve all been exposed to Plumber’s Crack the pants’ sag that exposes too much of a

twelve for the road

| Rama Ramaswami

No matter which carrier you use, there are ways to radically cut your shipping costs, according to Mark Taylor, CEO of Plymouth, MI-based Taylor Systems

Orchestrating Change

| Chris Brasted

When title 9 sports founder Missy Park called her own catalog’s 800-number pretending to be a customer, she was shocked when she was asked for the code

Accent Grave

| Jeff Morris

Hello! My name is Kelly. I very much wanting to be help you. If that sounds familiar, and if your first thought on hearing it is, Yeah, right if your

opinion & response

| MCM staff

A&F Raises Ire of WV Governor Apparel marketer Abercrombie & Fitch may have done away with its saucy A&F Quarterly (the magalog that frequently irked