opinion & response

| MCM staff

Days-ed and Confused In the April Backword (You Must Have a Beautiful Baby), you mention the Pottery Barn Baby of the Month contest. Umm, when did April

opinion & response

| MCM staff

Feedback from First Critique Survivor Thank you for critiquing our quarterly HGH Hardware Supply catalog (Catalog Critique: A Hard Look at a Hardware

Tools for Serious Shippers

| Jeff Kline

Multichannel retailers may rely on shippers, consolidators, logistics companies, the U.S. Postal Service, or a combination of these possibilities to get

opinion & response

| MCM staff

No Thorn in This Lion’s Paw The copywriting staff of Drs. Foster & Smith was thrilled to be included in your top five for copy in Herschell Gordon Lewis’s

Opinion and Response

| MCM staff

The Lion Takes a Bite Regarding Herschell Gordon Lewis’s piece entitled Catalog Copy: Sticking My Head into the Lion’s Mouth Again (January issue), I

Opinion and Response

| MCM staff

Another Reality Check What is it about catalog models and reality TV? Last spring we reported that a star of the first Joe Millionaire dating show, Evan

Opinion and Response

| MCM staff

Kudos for Co-op Story December’s article Re-evaluating Co-op Database Options was excellent. The article covered a complicated topic involving black box

Opinion and Response

| MCM staff

HAVING HIS SAY A Guide to Grassroots Action Chris Bradley, president of Portland, ME-based bedding cataloger Cuddledown of Maine, on acting locally to