Opinion and Response

| MCM staff

HAVING HIS SAY Steve Sorensen, menswear copy director of Warren, PA-based Blair Corp., on the importance of copy voice. Her voice was ever soft, gentle,

Opinion & Response

| MCM staff

A Site for Sore Eyes We thoroughly enjoyed your article Keeping Content in Context (December). We recently redesigned our Website to make it easier for

Opinion & Response

| MCM staff

Frodo Doesn’t Really Live, You Know Tying in with the release of the second film in the Lord of the Rings trilogy, the holiday catalog from collectibles

Opinion & Response

| MCM staff

From Dictation to Dick Tracy Layoffs are no laughing matter, but for some they bring about change for the better. Just ask Margaret Thompson, a former

Opinion & Response

| MCM staff

Down on UPS Over the years we have heard and seen how the United Parcel Service seems to do everything it can to show its lack of concern and sheer disdain

Multitasking

| Rama Ramaswami

Multiple personalities are no longer a bad thing, at least in retail. It’s now taken for granted that if you plan to sell products and services, you must

opinion & response

| MCM staff

Stop Cloning Around Bravo! I just read the August editor’s letter Attack of the Clones, and I couldn’t agree with you more! We have spoken with many catalogers

Doing the Time Warp

| Bennett Voyles

Book buyers may be partying like it’s 1999, but is Buy.com’s free shipping policy a good idea? You can’t download dog food. If we learned nothing else

The Last 10,000 Miles

| Bennett Voyles

In the first few years of the Internet boom, cyber pundits promised a world where consumers would be able to buy anything, anywhere, anytime. Inexperienced