opinion & response

| MCM staff

Word on the Sheet In your April Backword (Sheets Fit Only for a King or Queen), I found your jab at cataloger Anthropologie for not stocking full- or

OrderTrust Shuttered

| MCM staff

OrderTrust, a direct marketing services provider based in Lowell, MA, has ceased operations and terminated approximately 60 employees. A small staff remains

Our First Time

| MCM staff

SHERRY CHIGER, EDITORIAL DIRECTOR The name of the catalog escapes me it was 20 years ago, after all, back when I was in college but I’d mailed away for

The Cybercritic: Chefwear

| The Cybercritic

Reviewed Jan. 5, 3 p.m., Explorer 5.0 (www.chefwear.com) Chefwear believes that even laypeople have the right to don puffy white hats in the kitchen.

The Cybercritic: Chef Direct

| MCM staff

Reviewed Jan. 3, 2 p.m., Explorer 5.0 (www.chefdirect.com) Chef Direct promises Wholesale prices direct to you! but the site needs to deliver a little

Outward Bound

| Rama Ramaswami

Every April, it’s travel time for the editors of Operations & Fulfillment. That’s when we scurry around the country visiting five trade shows in four

Orvis Gift & Home, Holiday 1999

| Sabrina Home

With its front cover, Silver Award winner Orvis Gift & Home transports readers to a warm country setting. After all, who can resist Orvis’s adorable cover

Organic growth

| Moira Cotlier

While a number of catalogs such as SelfCare and Patagonia have sold organic-fiber products for years, many smaller mailers selling organic clothing are