opinion & response

| MCM staff

It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.

opinion & response

| MCM staff

Take a Stab at This Use of Catalogs You never know what will come up when you type mail order catalogs into an Internet search engine. A recent search

opinion & response

| MCM staff

Plane Crazy Publicity Stunt Some 73 years after Amelia Earhart became the first woman to fly across the U.S., a plucky dentist from Sonoma, CA, re-created

opinion & response

| MCM staff

Offer Article Generates Response Your October cover article Making Them an Offer is overdue and welcome. For many years I’ve worked in direct mail and

Apocalypse, Now

| MCM staff

After terror came out of the sky on that beautiful September morning, we kicked into what has become, in our nation, predictable response mode outpourings

opinion & response

| MCM staff

Pregnant Pause for Baby Catalog Requests I want to thank you for the wonderful resource you provide via the Catalog Age Website. I am amazed by the amount

Football Season

| Karl B. Manrodt, Ph.D.

Whether you’re a star quarterback or a less glamorous order fulfillment manager, getting back to the basics is key to performance and performance measurement.

opinion & response

| MCM staff

Sour on Service I am a subscriber to Catalog Age and an inveterate catalog shopper. I was also the owner of a mail order fabric business, Jelhlor Fantasy

opinion & response

| MCM staff

Consensus on Collage Covers Regarding your May article Creating Covers That Captivate, we actually thought about doing a cover a little more than a year