Orvis Gift & Home, Holiday 1999

| Sabrina Home

With its front cover, Silver Award winner Orvis Gift & Home transports readers to a warm country setting. After all, who can resist Orvis’s adorable cover

Organic growth

| Moira Cotlier

While a number of catalogs such as SelfCare and Patagonia have sold organic-fiber products for years, many smaller mailers selling organic clothing are

SHIPPING GLOSSARY

| MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

ORDERS GLOSSARY

| MCM staff

Abandoned call: Call in which a customer hangs up before reaching a call center staffer. ACS: Automatic call sequencer, a less sophisticated version of automated call distribution (see below), without the flexibility and the ability to track call …

Our brillliant ideas…

| MCM staff

If we had a nickel for every time a Catalog Age staffer spouted off an idea for a new catalog, we’d have practically enough money to buy a new coffee

Operations BENCHMARK’99

| MCM staff

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog

Opting in to offers

| Shannon Oberndorf

Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t