Opting in to offers

| Shannon Oberndorf

Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t

Opinion & Response backword

| MCM staff

A casket full of cheer As this month’s Benchmark Report on Merchandising (p.129) shows, catalogers continually strive to come up with product that sets

Outbound explosion

| Paul Miller

Many consumers don’t appreciate phone calls from the likes of aluminum siding marketers or survey groups during dinner. Business-to-business catalog buyers,