While order management systems are not a new concept, the technology has been advancing to keep up with the evolving world of omnichannel commerce and rising customer expectations of placing orders how, where and when they want to. So how do you go about identifying the right system for your particular business needs, now and in the future?
In these days of fast shipping, customers expect their order to arrive on their front doorstep in a plain brown box with some bubble wrap and a receipt. But by creating a tremendous unboxing experience for the customer, some ecommerce merchants are creating a “wow” factor, which in turn leads to increased customer loyalty.
As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, … Continue Reading →