1-800-Flowers.com Customers Can Now Order on Google Assistant

| MCM Staff

1-800-Flowers.com announced that customers can order floral gifts, and select gourmet food offerings, directly through Google Assistant. Here is what executives from 1-800-Flowers.com had to say about the future of voice ordering and artificial intelligence.

The State of Catalog Marketing in the Digital Era

| Daniela Forte

While the catalog is still a very important part of a retailer’s marketing efforts, many of them are continuing to shift dollars and focus to digital efforts, as they also revise their catalog strategy in a new era. See which major retailers are making the shift from the traditional catalog and implementing a digital strategy.