New guidance from the Chinese government on cross-border ecommerce has given merchants clarity on potential policy changes, making it easier for them to sell goods in popular categories like food, cosmetics and health supplements normally subject to stricter scrutiny. Here is what is expected from these changes and what it means for cross-border in China.
Despite some forecasts projecting a slowdown in ecommerce in China, a new report from Goldman Sachs sees the world’s largest online market continuing to boom over the next four years. The report pegged Chinese ecommerce sales at $750 billion in 2016 sales, coming from 460 million online shoppers, and projects a CAGR of 23% through 2020 – nearly triple the rate of offline sales. See what categories and companies are leading.
As the number of internet users in China is constantly on the rise, more consumers are looking to Social Media channels as their most trustworthy source of information for purchasing decisions. In the face of this new trend and as part of its mission to support Italian wine producers wishing to expand their share in the Chinese wine market, Vinitaly International carried out a survey aimed at mapping out, for the very first time, the social media preferences of Chinese wine professionals. Here’s a look at some of the findings.