Alibaba Group has announced that as a continuation of the success of the Group’s inaugural 11.11 countdown gala last year, it will once again host a similar event this year in the hours leading up to the midnight start of the upcoming 2016 11.11 Global Shopping Festival. Here’s what Alibaba plans to do offline to get buyers to shop online this Singles Day.
Nestlé and Alibaba Group launched a unique digital commerce and marketing campaign in celebration of Nestlé’s Swiss heritage and passion for nutrition over the last 150 years. The six-month joint campaign leverages Alibaba’s online and mobile marketplaces, media platform, and rural services to make Nestlé’s products from around the world available for China’s consumers to enjoy.
Alibaba Group, an online and mobile marketplace, and New Zealand Trade and Enterprise, the New Zealand Government’s international business development agency, signed a Memorandum of Understanding (MOU) to formalize discussions for strengthening trade between China and New Zealand and support the growth of New Zealand brands in China. See what this means for the marketplace and how it will impact New Zealand and China.
Cross-border commerce is still in the development stage in many parts of the world, but is well established in China. Costco, Nautica, Nike, Macy’s and many others have embraced cross-border commerce as a big opportunity. Here’s how to further understand the cross-border commerce revolution and how to create a China supply chain.
Tmall or JD.com? That is the question, Whether it is nobler to sell cross-border to consumers in China via one ecommerce marketplace or the other all depends on your business goals. In this video interview conducted last month at eTail West, Merkle CMO and EVP of global development George Gallate explains the difference between China’s two largest marketplaces, and how it affects the control you want as a merchant.
Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?