In an effort to lure in more third-party sellers as it battles Amazon’s dominant marketplace, Walmart is offering new sellers a 50% discount on commissions for 90 days, while also extending savings on Walmart’s version of FBA to new signups. Discount are available to new merchants who sign up by May 31 and start selling by June 30.
Too often, ecommerce marketplaces are looked at like a new feature, such as adding search capability. Thus, the marketplace project is not set up to overtake the main business, but pitched as a 12-24-month project to so many vendors.. The perspective is inside out. It’s rarely done outside in, from a customer-first point of view.
A tiny startup union dealt a major blow to mighty Amazon with a successful vote at a fulfillment center on Staten Island, NY led by a worker who had been fired two years ago, a move that backfired on the multi-million-dollar effort to thwart the organizing effort. But the matter is far from over as Amazon is sure to challenge the vote.
With heady revenue predictions for retail media north of $100 billion, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. But we’re still in the early days, with behemoths scooping up most of the brand spend. Here are six relationship and revenue-building strategies for retailers to consider.
In ecommerce, we formerly used revenue, market share and similar metrics to gauge success. But if customer experience is going to be the touchstone of success, customer lifetime value (CLV), or the amount a brand can expect from any given customer over time, should be our guiding principle.
Ecommerce has become an ingrained part of our lives, as most find it an effortless, convenient alternative to retail shopping, especially considering the times. Unfortunately, bad actors always find ways to mess with the system and conduct all manner of fraud. With that in view, here are 4 proven ways to mitigate ecommerce fraud.
Walmart is the most popular destination for e-grocery ordering, according to a new survey by Chicory, cited by 36% of respondents, followed by Amazon at 23%, and Instacart a distant third at 10%. Target was cited by just under 10% of respondents, followed by Kroger at 7%, Albertson’s/Safeway (3%), Stop & Shop (2%) and Shipt (1%).
UPS saw package volume increase by a below-projection 0.2% in Q4, higher in the beginning and lighter at the end, as the Omicron surge, the pull-forward of shopper activity and retail inventory challenges weighed on the key metric, the company said in its fourth quarter call. Amazon represented 11.7% of its business in 2021.
The National Labor Relations Board on Tuesday ordered a second union vote at an Amazon fulfillment center in Bessemer, AL in the eye of a major labor battle, with the vote to begin by mail-in ballot on Feb. 4. Amazon has agreed to not pursue reprisal actions against employees for union organizing activities, per an NLRB agreement.
In another front of their ever-escalating war, Walmart is quadrupling its in-home grocery delivery service as Amazon continues to step it up as well, both doubling down despite concerns that linger among consumers related to COVID-19 and the omicron variant spike.