Can Beaconing Make Shopping In Physical Stores Cool Again?

| Sam Cinquegrani

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.

Evolving Retail Trends to Watch in 2016

| Dax Dasilva

2015 has come and (nearly) gone, and for the retail industry, it has been a year of big change. From a variety of new payments options and requirements to new ways to sell online, there are a number of trends propelling the industry forward. Here are Dax Dasilva’s predictions for which retail trends will bubble to the top in 2016, and how winning retailers will react.

What Does the Apple Watch Mean for Retail Marketers?

| Mollie Spilman

A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.

Apple Pay

Idea of Apple Pay Growing on American Shoppers

| Tim Parry

Four out of 10 US online buyers like the idea of using a phone for payment instead of carrying around a wallet, according to The Bizrate Insights Apple Pay and Payment Security Study #1. But whether or not Apple Pay becomes the standard for wallet-less payment systems still remains to be seen.

Breach Could Spell Real Trouble for CurrentC

| Tim Parry

Just eight weeks after it announced a private pilot mode launch of its customer-centric and secure mobile payment solution, CurrentC, the Merchant Customer Exchange announced its email database has been hacked. So what does this mean for CurrentC?