Birchbox Upgrades Mobile App to Increase Upsell, Engagement

| Daniela Forte

In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.

Retailers Flip on the Switch with Early Holiday Promotions

| Daniela Forte

The Halloween candy is probably still sitting in children’s bags and jack-o-lanterns are still aglow on people’s front porches, but the holiday shopping season has arrived. Here is a sample of what some of the major retailers are doing to push holiday season deals.