Birchbox is stressing self-care in a new marketing campaign called “You,” reaching customers across digital, social, television and event marketing. Here is how the subscription company is aiming to stand out in the beauty industry.
In a saturated industry, subscription box companies need a differentiator to succeed. From Blue Apron’s first-ever experiential retail popup shop to Birchbox’s partnership with Walgreens, they’re looking for ways to grow their business and meet consumer demands. Shipping excellence is one way to set yourself apart from the pack.
While seeking to make every customer experience an outstanding one, you have to be careful not to have your company’s approach driven by a few unhappy voices, executives from Birchbox and Belk told attendees at Ecommerce Operations Summit.
Walgreens is partnering with subscription beauty retailer Birchbox to build a Birchbox retail experience in select Walgreens stores, including a curated Birchbox shop on Walgreens’ digital properties. Here is how this move could be a game-changer for both companies.
The changing buying habits of the consumers today have made them more inclined to research and buy products online rather than setting foot in an actual store. See which brands are are doing the best with its social media strategy.
Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.
In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.
The Halloween candy is probably still sitting in children’s bags and jack-o-lanterns are still aglow on people’s front porches, but the holiday shopping season has arrived. Here is a sample of what some of the major retailers are doing to push holiday season deals.