Why Mobile Payments Are Killing the Checkout Form

| Greg Zakowicz

We talk about omnichannel and the customer experience, how to make it simpler is step one, making it easy to pay is the key to conversion. Here is why mobile is killing the checkout form and what you should know to make the overall experience an easier one.

power shopper

Exploring the Etiquette of Your UGC Engagement

| Jim Davidson

It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.

How Retailers Are Redefining the Shopping Experience

| Greg Zakowicz

Technology has changed the face of retail. It has affected how consumers shop and interact with brands. As ecommerce is growing, U.S. consumers say they still prefer to purchase from a physical store even if the same product is offered online. Technology has created the expectation of convenience and it also has provided the means to deliver it. Here are how these retailers are redefining the shopping experience.

Tracking the Mobile Millennial Shopper

| Daniela Forte

Today’s millennial is tech savvy and has never known a life without being online. This is why the millennial shopper not only wants to shop with you, but they want to engage with you. This infogram by Bronto Software offers insights behind the millennial shopper and what you should know about them.

Is Google Trying to Kill the Mobile Popup?

| Greg Zakowicz

As you may have heard by now, come January 2017, Google’s search rankings will begin penalizing mobile websites that have pop-ups and interstitials. Here are a few examples from a recent Google post of interstitials that will be penalized.