Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon. Now, after the inevitable transition to a commercial posture, the “social” label is silly. As a medium, Facebook is no more social than conventional email.
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the … Continue Reading →
In the coming months, Facebook plans to make Graph Search more widely available. So what are the implications for retailers? It means that retail customers will soon have a powerful tool to discover the products and stores online or near them that are liked by their friends and friends-of-friends. Here are three specific things retailers can do right now, which are in accordance with best search marketing and social media practices.