Shipping matters big time to online consumers. And it matters even more to cross-border customers, because, most likely, shipping cost is a higher percentage of product cost for them than for domestic shoppers. For those that can provide superior customer experiences in this area, however, shipping and delivery can be a key differentiator.
While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available. Here’s a look at what’s fueling cross-border ecommerce growth.
Global ecommerce is charging forward, with online revenues growing in every market in virtually every market around the world. Zia Daniell Widger, Vice President & Research Director for Forrester Research, will deliver The 3 Trends Changing the Face of Global Ecommerce as a keynote at this year’s Growing Global conference.