Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer’s guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.
Following in the footsteps of American Eagle Outfitters, Gap has launched its own fulfillment services platform, making the high-tech, automated network it has invested billions in available for other retailers to take advantage of as the in-house/outsourced services trend continues.
Prime Day saw 175 million items purchased by Prime members over the two days, according to Amazon, eclipsing its 2018 Black Friday and Cyber Monday sales combined, while analysts pegged total GMV at $6 billion to $6.2 billion. See what other interesting statistics we found to paint a picture of the concocted “Christmas in July.”
Gap Inc. announced it will split off the more successful Old Navy as a new publicly traded entity which will be financially independent of the other brands in the stable not doing as well: Gap, Athleta, Banana Republic, Intermix and Hill City.
Customers are at the center of everything Gap Inc. is doing today as it works to turn around its organization and be a leading omnichannel retailer, a digital executive told attendees at eTail West. See what he had to say about the company’s ongoing evolution, and its reliance on tools like data analytics and continual testing and learning in pursuit of success.
Continuing to dwarf U.S. sales holidays and Prime Day, Alibaba’s Singles Day pulled in a record 168.2 billion yuan ($25.3 billion) in gross merchandise value (GMV) settled through the Alipay platform, up 39% from 120.7 billion yuan ($17.8 billion) in 2016. See what other staggering stats and figures came out of Singles Day.
Gap Inc. is adding a new wrinkle to the customer experience this holiday season with a tool that allows recipients to customize their gift from Banana Republic or Athleta and have it sent to their home, or opt for another gift entirely.
Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.
Gap is bringing same-day delivery to the next level for Virgin Hotels’ guests in Chicago. By leveraging Gap’s reserve in store technology, hotel guests can shop on gap.com to reserve the styles they want and within a few hours try and purchase the items they reserved.
Gap Inc., announced plans to close its brand Piperlime by the end of first quarter of 2015, including its single store in New York. See what this means for Gap Inc.