Amazon Suddenly Drops Out of Google Shopping PLAs

| Mike O'Brien

After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.

Google Launches Purchases on Google Program

| Daniela Forte

Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. See how users can benefit from this program and what it means for Google.

Google Launches Image Search Feature

| Daniela Forte

Google launched its “Style Ideas” image search in the Google app for Android and mobile web. See why this makes the shopping experience visual for customers when they shop products.

UPS Tests Drone Delivery in Florida

| Mike O'Brien

UPS recently conducted a successful drone delivery test to a home in a rural area outside Tampa, FL, launching it from the top of a delivery truck. The drone was from electric truck and drone developer Workhorse Group. See what other drone projects UPS has in the works, how it is working with the FAA and how it sees the future of drone delivery.

Dragon Boat

Amazon Tests Product Listing Ads

| Daniela Forte

It looks like Amazon is following Google’s lead and is quietly testing product listing ads. See whether this is a win-win for both Amazon and Google and what it could mean in the future for other retailers.

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Just in Time for the Holidays: Google’s Latest Adwords Update

| Holly Pauzer

Back to school shopping is quickly approaching, and before we know it the holiday shopping season will be in full swing. Google announced the launch of three new AdWords innovations that optimize mobile advertising and give greater control to marketers. With the rush not too far down the road, here are updates marketers will be utilizing to lure the consumers this holiday season.