Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.
Even if your brand has a good website and a robust email distribution list, social media is still the crest of the mightiest wave. There’s no better way to expand your audience and find new customers. The question is, how do we capitalize on this juggernaut? What’s up for this year and what’s the best way to leverage it?
Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.
Major grocer Kroger said it hit by a cyberattack, but that no personal shopper data or credit card information was compromised, in an incident that also hit government entities in New Zealand and Australia, a U.S. college, a state’s auditor and a prominent law firm, AP reports.
Social commerce is a great, cost effective way for merchants to expand channels and visibility. 36% of U.S. internet users say social networks have become as important as other information sources for making product choices and 70% of shopping enthusiasts say they turn to Instagram to discover products.
As 2020 comes to a close, it’s time to reflect back on a wild and crazy year in retail, to paraphrase the Festrunk brothers from Saturday Night Live. COVID-19 came in like a wrecking ball in February and March, causing widespread shutdowns that hit retail especially hard, leading to hockey-stick growth in ecommerce.
You may have read somewhere that 2020 was an extremely disruptive year in every aspect of the retail industry. Ecommerce, already on a rapid trajectory, took off into the stratosphere as consumer flocked online. To take a look into what we can expect in 2021, four experts offer their views and some bold predictions.
In a linkup of major players, ecommerce platform Shopify, with more than 1 million merchants, has partnered with hugely popular Chinese video sharing site TikTok. A new TikTok channel on Shopify lets sellers can set up, manage and track campaigns natively within the platform, accessing a global audience of 800 million users.
We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.
Helping crafters find their “happy place” has never mattered more than it does today, when we’re all searching for ways to stay happy and discover new outlets amidst so much uncertainty. To do this, JOANN has evolved its customer service to meet the needs of today’s generation of crafters and makers.