While things look dire in physical retail, investments in omnichannel are paying off for some traditional retailers. There are similarities in the playbook across a diverse group of companies, including aligning physical stores with the ecommerce channel, investing in private brands, and aggressively expanding product assortment. See how some of the leaders are staying ahead of the curve.
Amazon has been busy once again in our roundup of recent ecommerce distribution center and fulfillment center activity – including one on the site of a shuttered mall just east of Cleveland. Other companies planning to open new facilities include Kohl’s, Dick’s Sporting Goods, ASOS and Tractor Supply.
Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.