Using Data to Better Manage Customer Relationships

| Daniela Forte

Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

Navigating the Bumpy Road to Cross-Channel Attribution

| Arthur Schopp

Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.