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Retail Media Networks Buyer’s Guide Released by IAB

| Mike O'Brien

Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer’s guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.

Profitero Raises $20m in New Round, Brings in Ad Industry Veterans

| Mike O'Brien

Profitero, an ecommerce analytics firm that includes Adidas, L’Oreal and General Mills among its 4,000 clients, has raised $50 million in new funding and brought in ad industry veterans to lead the company as it looks to develop new products and grow its business. Bryan Wiener has been named CEO and Sarah Hofstetter is president.

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Last Mile Service Providers Seeing Huge Coronavirus Demand Spikes

| Mike O'Brien

Amidst the massive pivot to online during the coronavirus crisis, providers of last mile delivery services are seeing huge growth in demand from various kinds of merchants, as house-bound consumers are ordering away for both essential and nonessential items. Demand is coming from a variety of sources, including stores, SMBs and CPGs.