Rakuten to Open Flagship Store on JD Worldwide

| Tim Parry

With the goal of bringing the best Japanese products to Chinese consumers, Rakuten launched a beta version of a new online marketplace on JD Worldwide this month. Plans are underway to expand the merchandise range over time, with an initial focus on categories such as cosmetics, snacks and health food products.

Rakuten Acquires Fits.me

| MCM Staff

Rakuten expects Fit.me to further strengthen its ecommerce offerings and marketing solutions by providing a greater personalization of the retail experience for shoppers while driving operational insights and efficiencies for retailers.

Rakuten Talks Mobile Conversion Trends

| Daniela Forte

In this video interview, Multichannel Merchant content producer Daniela Forte talks with George Chang, senior vice president of sales, merchandising and marketplace for Rakuten about the current holiday shopping trends as we look ahead to 2015.

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call

| Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.