With more legacy software giants embracing cloud-based, composable commerce offerings, such as recent moves by SAP and Adobe, members of the MACH Alliance (microservices-based, API, cloud, headless) are seeking to differentiate themselves while also seeing it as validation of their model. The group says usage is growing faster in the U.S. than Europe, home to many early adopters.
Software giant SAP is jumping into the composable commerce ring, admittedly later to the game than smaller competitors but pitching it as providing greater flexibility, scalability and maturity than members of the growing MACH Alliance of headless, cloud, API and microservices-based vendors.
As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.
Online brands must respect consumers’ data privacy if they expect to build strong customer relationships, according to a recent study by SAP SE. Here are some other expectations from consumers and how they can impact your brand.
When shopping for a product, the price and quality of an item are often key differentiators for consumers. In today’s digital world, however, the customer experience is equally, if not more, important. Here are three ways retailers can drive the customer experience.
Oracle has acquired LogFire, which provides a cloud-based system integrating warehouse, inventory and workforce management. Terms of the deal were not disclosed. This comes on the heels of Oracle’s major $9.3 billion acquisition of Netsuite in August, as it continues to aggressively push into cloud-based supply chain management and logistics.
Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.
As mobile and online shopping become increasing popular, all retailers are looking for ways to break down silos and provide a seamless digital experience. Retailers are having to move beyond the barriers to bridge in-store, online and the mobile experience.
Fetch Robotics has partnered with SAP, incorporating the SAP Extended Warehouse Management application with the Fetch and Freight robots, as use of warehouse robotics continues to grow.
Data analytics has a chance to cut through the carbon reducing pie for retailers. Find out how this is possible and what it can do for your business.