According to the MCM Outlook 2017 survey, merchants saw ecommerce sales grow an average of 12.2% in 2016, close to U.S. Commerce Department growth estimates. In this report, find out what ecommerce initiatives are gaining traction, including mobile-first design and virtual assistants, as well as the latest on the Amazon-Walmart ecommerce war.
Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.
Will Amazon’s second-annual Prime Day shopping event break the Internet? Or will Amazon be the sole beneficiary of Prime Day traffic… and sales? Last year’s metrics show that Prime Day has one-day spike potential, but it doesn’t mean all merchants will see residual traffic and sales.
Are you ready what your customers are expecting for holiday 2015? In this video, Ian MacDonald, director of ecommerce for Silver Star Brands talks about what he thinks customers will expect this holiday season.
Marrying the brand experience across channels from offline to online is important today. Retailers should make sure they are selling where the consumers are.
Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.
Product recommendations are essential to the overall shopping experience. Consumers want merchandise selected based on their own shopping habits. See how these retailers are effectively using product recommendations.
Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.
Silver Star brands was very busy during Cyber Weekend. Ian MacDonald, ecommerce manager for Silver Star Brands talks to Multichannel Merchant about how they survived one of the busiest shopping weekends of the year.