MCM Outlook 2017: Ecommerce Growth in Double Digits

| Mike O'Brien

According to the MCM Outlook 2017 survey, merchants saw ecommerce sales grow an average of 12.2% in 2016, close to U.S. Commerce Department growth estimates. In this report, find out what ecommerce initiatives are gaining traction, including mobile-first design and virtual assistants, as well as the latest on the Amazon-Walmart ecommerce war.

Deep Discounts Not Necessary for Prime Day Success

| Tim Parry

Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.

Prime Day Has Potential to Break the Internet

| Tim Parry

Will Amazon’s second-annual Prime Day shopping event break the Internet? Or will Amazon be the sole beneficiary of Prime Day traffic… and sales? Last year’s metrics show that Prime Day has one-day spike potential, but it doesn’t mean all merchants will see residual traffic and sales.

The State of the Catalog is Healthy

| Daniela Forte

Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.