Target reported a healthy 28% gain in ecommerce sales in the first quarter, while same-store sales rose 3%, helped by a 3.7% growth in traffic. Strong categories included home goods, household essentials and food and beverage. Here is what Target has implemented that led to the success of the first quarter.
As merchants search for ways to contend with the behemoth of Amazon – which accounted for about half of ecommerce sales in 2017 – many are focusing on the last mile, returns and outsourcing to battle back. This MCM Outlook report, based on our annual survey of Multichannel Merchant readers, looks at trends and stats in all three areas.