Getting Social with Customer Service

| Erin Lynch

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.

Marketers Need to Stop Pushing and Start Listening

| Erin Lynch

To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.

Moosejaw Asks Followers for Shady Advice

| MCM staff

Thinking about adding a new product to your inventory? Whether you’re serious or not, Twitter is a great place to poll your audience. Moosejaw’s getting some decent feedback from this tweet.

Twitter Launches Cashtags

| Tim Parry

Called “cashtags,” users can click on the stock symbols to take you to a twitter search. But how will cashtags play out? Will the cashtag become more valuable for marketers, or those on the mergers and acquisitions side?

Lessons to Learn from Celeb Boutique’s Twitter Faux Pas

| MCM staff

Hours after 12 people were killed and 59 people were injured in a mass shooting in an Aurora, CO movie theater, Celeb Boutique decided to joke about a related Twitter hashtag. So what lessons can be learned from Celeb Boutique’s social media faux pas?

Twitterific Tweets from the MeritDirect Co-op

| Tim Parry

The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op: