Angie Stocklin has a BS, Psychology and an Ed.S, School Psychology. Pooja Agarwal has a BA in Economics and Anthropology from the University of Michigan. So what led them into the male-dominated field of direct-to-customer operations? In Multichannel Merchant’s September 2016 issue, we look at the success stories and accomplishments of Stocklin, Agarwal, and eight other female D-to-C operations executives.
Vermont Teddy Bear
The words “free shipping” may make operations managers cringe, but it doesn’t mean it has to kill a merchant’s bottom line. Here’s what motivates customers of Vermont Teddy Bear and Spreadshirt to pull the trigger on free shipping deals, and why it’s okay to have free shipping as a regular, every day option.