After finalizing the $13.7 billion acquisition of Whole Foods, Amazon is making major pricing and fulfillment changes as the company leverages its investment. The ecommerce giant is up to the challenges that lay ahead and will be a major disruptor to grocery, and especially grocery delivery, for years to come.
Whole Foods Market
Dropping a bombshell into the marketplace, Amazon announced its plans to acquire Whole Foods in a cash deal worth $13.7 billion, its biggest deal to date, blowing out Amazon’s bricks-and-mortar agenda and sending shockwaves across both the retail and grocery sectors. See what industry observers had to say about the impact of this major deal.