MULTICHANNEL MERCHANT » DATA & ANALYTICS
Data & AnalyticsOct 30, 2015 2:23 PM By MCM Staff
Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.
Data & AnalyticsOct 24, 2015 8:37 AM By MCM Staff
Sears has introduced “Meet With An Expert,” this free service that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store. It seems fitting that Sears made this announcement on October 21, 2015, which was “Back to the Future Day.”
Data & AnalyticsOct 16, 2015 10:38 AM By Peter Zaballos
Without a doubt, the holidays can – and will – provide a critical stress test and opportunity for today’s leading retailers and suppliers to capture the hearts and wallets of consumers.
Data & AnalyticsOct 13, 2015 12:21 PM By Jon Noronha
Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.
Data & AnalyticsOct 03, 2015 10:19 AM By MCM Staff
Hard to believe, but the holiday 2015 shopping season is right around the corner. No worries though, digital marketing technology firm Kenshoo has got marketers covered with tips-a-plenty for getting ahead of the competition in the most critical season for retailers.
Data & AnalyticsAug 11, 2015 3:28 PM By Neil Rosen
While many are simply buying lists and hoping they get some traction, this is costly to (and unproductive for) their brand. So, with a billion potential sources for leads, what are B2C marketers to do? Here are four simple tips that will help.
Data & AnalyticsJun 23, 2015 4:23 PM By Daniela Forte
What do you do with all that data you have? Are you leveraging the data to provide a personalized shopping experience? Here is what you need to know about using big data to your customer’s advantage.
Data & AnalyticsMay 20, 2015 2:40 PM By Suni Munshani
The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.
Data & AnalyticsMay 11, 2015 2:02 PM By Bruno Leveque
It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.
Data & AnalyticsApr 07, 2015 5:11 PM By Eric Green
Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?
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