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Data & Analytics ARCHIVE

5 Misconceptions About the Marketplace Fairness Act  Jun 18, 2013 11:05 AM By Daniela Forte

While many businesses small and large are talking about and worrying about the Marketplace Fairness Act (MFA), what do you really know about it?

Retailers Looking to Spend Big on Tech  Jun 17, 2013 4:04 PM By Daniela Forte

Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.

Live Chat and Order Updates a Major Focus for Retailers  Jun 17, 2013 3:39 PM By Erin Lynch

When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.

The Cost of a Subpar Email Campaign  Jun 14, 2013 11:30 AM By Erin Lynch

When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?

Peterson Partners Acquires Angoss Software for $8.4 Million  Jun 12, 2013 10:31 AM By Erin Lynch

The Peterson Partners acquisition of Angoss Software Corporation for $8.4 million is now official. Angoss delivers predictive analytics to businesses to help them discover valuable insight and intelligence from their data, uncovering opportunities to reduce risk and increase sales and profitability.

5 Ways to Acquire and Keep the Right Subscribers  Jun 11, 2013 4:16 PM By Ross Kramer

There are many online options for acquiring subscribers that will boost your bottom line, as well as help your email reputation and deliverability. Here’s a fast look at five.

The Social, Local, and Mobile Mom  Jun 06, 2013 3:59 PM By Erin Lynch

Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.

3 Quick Tips to Prepare for the Holiday Rush  Jun 06, 2013 11:37 AM By Daniela Forte

The holiday shopping season will be approaching before we know it and if you are expecting an increase in traffic, Chris Kivlehan, vice president of account management for INetU, offered some hosting musts to prepare for the rush.

10 Tips on SEO Tactics  Jun 06, 2013 9:39 AM By Daniela Forte

SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.

UserTesting.com Launches Enterprise Full-Service Testing Platform  Jun 05, 2013 9:57 AM By Erin Lynch

With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.






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