Channel Integration ARCHIVE

Decluttering the marketing channels with personalization  Aug 26, 2014 1:35 PM By Grant Halloran

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.

4 Tips to Beat Amazon’s Price Advantage  Aug 06, 2014 6:14 AM By Kristin Muhlner

It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.

Why You Need Seamless Integration Through Each Retail Channel  Apr 28, 2014 11:50 AM By Michele Salerno

With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are at a dire disadvantage and all but a precious few have recognized the importance of digital sales.

Regis Launches ShopRegis Tab on UK Site  Apr 19, 2014 8:22 AM By MCM Staff

The new ShopRegis tab allows customers to shop by stylist recommendation, desired effect and hair concern, such as thinning, ageing and damaged hair… and serves an omnichannel purpose.

Mobile Barcode Scanning is a Win-Win  Apr 08, 2014 5:12 PM By Samuel Mueller

Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.

ChannelAdvisor Launches New Digital Marketing Solution  Mar 12, 2014 8:32 AM By MCM Staff

ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

5 Retail Customer Experience Predictions for 2014  Feb 05, 2014 10:36 AM By Jeannie Walters

The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.

2014: Infinite Channels, Product Awareness and the Dawn of Pervasive Commerce  Jan 02, 2014 8:12 AM By Sanjay Parthasarathy

In 2014 brands and retailers will make major strides towards a world of pervasive commerce. Here are 5 trends we’ll see in 2014 and beyond.

5 Digital Marketing Resolutions for 2014  Jan 01, 2014 8:30 PM By Graham Cooke

With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.

Omnichannel Crystal Ball: What’s Ahead in 2014?  Dec 10, 2013 2:39 PM By Jonathan Levitt

What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.






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