Channel Integration ARCHIVE

Mobile Barcode Scanning is a Win-Win  Apr 08, 2014 5:12 PM By Samuel Mueller

Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.

ChannelAdvisor Launches New Digital Marketing Solution  Mar 12, 2014 8:32 AM By MCM Staff

ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

5 Retail Customer Experience Predictions for 2014  Feb 05, 2014 10:36 AM By Jeannie Walters

The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.

2014: Infinite Channels, Product Awareness and the Dawn of Pervasive Commerce  Jan 02, 2014 8:12 AM By Sanjay Parthasarathy

In 2014 brands and retailers will make major strides towards a world of pervasive commerce. Here are 5 trends we’ll see in 2014 and beyond.

5 Digital Marketing Resolutions for 2014  Jan 01, 2014 8:30 PM By Graham Cooke

With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.

Omnichannel Crystal Ball: What’s Ahead in 2014?  Dec 10, 2013 2:39 PM By Jonathan Levitt

What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.

Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends  Dec 03, 2013 6:51 AM By MCM Staff

If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.

Video: Scot Wingo Explains the Growth of Google Shopping  Dec 02, 2013 4:28 PM By Tim Parry

ChannelAdvisor CEO Scot Wingo talks about how his clients have done over the 2013 Black Friday weekend in the marketplaces and the comparison shopping engines. [CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage] One major point is how well ChannelAdvisor’s clients are doing with Google Shopping. Wingo explains why ChannelAdvisor’s clients are seeing more […]

JCPenney’s Ecommerce Sales Rise 24.5%  Nov 20, 2013 10:54 AM By Tim Parry

Third-quarter net sales at JCPenney were down 4.8%, but its ecommerce arm continues to shine. Online sales through JCP.com were $266 million for the quarter, up 24.5% versus the same period last year and reflecting sequential increases through the quarter.

Leverage Ecommerce to Eliminate Channel Conflict  Nov 18, 2013 3:55 PM By Bill Onion

The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.






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