Channel Integration ARCHIVE

Crosschannel Case Study: Black Box Network Services  Sep 23, 2012 9:12 PM By MCM staff

Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500.000in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.

Crosschannel Case Study: pc/nametag  Sep 23, 2012 8:03 PM By MCM staff

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

The Shelf Life of Viral Videos Explained  Sep 21, 2012 10:30 PM By Tim Parry

I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how hip and in-touch with pop culture I was. Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment Thank you, E! Entertainment […]

No Offense: Brands Need to Embrace the “Unpopular”  Sep 20, 2012 4:12 PM By Jim Tierney

Erika Napoletano, whose titles with consultancy RHW Media include author, blogger and Head Redhead, pulls no punches when it comes to embracing unpopular

How Filson Leverages its Heritage  Sep 20, 2012 3:59 PM By Erin Lynch

So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.

Bridging the Gap Between Online and Offline Marketing  Sep 17, 2012 6:30 PM By Kelsey Cox

We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.

Prepare For Crosschannel Consumers Before Black Friday  Sep 15, 2012 1:10 AM By Dan Dufault

Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.

Nordstrom: Retailers Need a Focus on Customer Engagement  Sep 13, 2012 9:57 PM By Erin Lynch

Speaking Tuesday at the National Retail Federation

Pay Attention to Channel Attribution This Holiday Season  Sep 13, 2012 2:22 AM By MCM staff founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.

Frederick’s of Hollywood Revamps Image with Harriett Brand  Sep 13, 2012 12:21 AM By Jim Tierney

Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.

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