Channel Integration ARCHIVE

Memo to Employers: Empower Your Employees  Sep 11, 2012 1:42 AM By Jim Tierney

Employers must empower their employees to reap excellent customer satisfaction, according to an employee engagement study conducted by Maritz Research.

4 Tips for Building a Subscriber Profile  Sep 06, 2012 4:26 PM By Jim Davidson

Asking a customer for too much information could result in purchase or opt-in abandonment. Let

How to Optimize for Big Data  Aug 30, 2012 9:01 PM By Arthur Sweetser

Marketers need to step up to the challenges of Big Data to claim its rewards. Here

Net Income Up 23% in Second Quarter at Chico’s  Aug 23, 2012 8:44 PM By Jim Tierney

Women’s apparel merchant Chico’s FAS enjoyed a profitable second quarter as its net income soared 23%.

Solid Second Quarter for Williams-Sonoma  Aug 23, 2012 8:23 PM By Jim Tierney

Williams-Sonoma turned in an excellent second quarter performance across the board.

Fly with the Hawks with REI  Aug 22, 2012 1:18 AM By Erin Lynch

The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.

DIY Your Bike Patagonia Style  Aug 21, 2012 12:32 AM By Erin Lynch

What better way to spend a summer day than on a bicycle. The wind in your hair, the cool breeze and the fresh air! In this tweet from Patagonia, the outdoor gear and clothing company shows its followers that they can turn any bike into a barefoot friendly vehicle.

Tough Second Quarter for Struggling Sears  Aug 18, 2012 2:19 AM By Jim Tierney

Second-quarter sales for struggling Sears Holdings Corp. dropped 6.6%, to $9.46 billion, down from $10.13 for the same period last year.

How to Deliver the Perfect Crosschannel Experience  Aug 16, 2012 12:00 AM By Larry Kavanagh

The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you

Rue La La: Call Me, Maybe  Aug 15, 2012 10:40 PM By Erin Lynch

Rue La La took to Twitter this morning to spread the word about its Instagram site by using the lyrics to the No. 1 song in America right now, “Call Me Maybe” by Carly Rae Jepson. This will definitely grab shoppers’ attention.






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