Asking a customer for too much information could result in purchase or opt-in abandonment. Let
Marketers need to step up to the challenges of Big Data to claim its rewards. Here
Women’s apparel merchant Chico’s FAS enjoyed a profitable second quarter as its net income soared 23%.
Williams-Sonoma turned in an excellent second quarter performance across the board.
The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.
What better way to spend a summer day than on a bicycle. The wind in your hair, the cool breeze and the fresh air! In this tweet from Patagonia, the outdoor gear and clothing company shows its followers that they can turn any bike into a barefoot friendly vehicle.
Second-quarter sales for struggling Sears Holdings Corp. dropped 6.6%, to $9.46 billion, down from $10.13 for the same period last year.
The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you
Rue La La took to Twitter this morning to spread the word about its Instagram site by using the lyrics to the No. 1 song in America right now, “Call Me Maybe” by Carly Rae Jepson. This will definitely grab shoppers’ attention.
J.C. Penney posted a forgettable second quarter, fiscally speaking.