Channel IntegrationSep 13, 2012 2:22 AM By MCM staff
Ice.com founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.
Channel IntegrationSep 13, 2012 12:21 AM By Jim Tierney
Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
Channel IntegrationSep 12, 2012 10:34 AM By Erin Lynch
In his keynote address at the National Retail Federation’s Shop.org Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don
Channel IntegrationSep 11, 2012 1:42 AM By Jim Tierney
Employers must empower their employees to reap excellent customer satisfaction, according to an employee engagement study conducted by Maritz Research.
Channel IntegrationSep 06, 2012 4:26 PM By Jim Davidson
Asking a customer for too much information could result in purchase or opt-in abandonment. Let
Channel IntegrationAug 30, 2012 9:01 PM By Arthur Sweetser
Marketers need to step up to the challenges of Big Data to claim its rewards. Here
Channel IntegrationAug 23, 2012 8:44 PM By Jim Tierney
Women’s apparel merchant Chico’s FAS enjoyed a profitable second quarter as its net income soared 23%.
Channel IntegrationAug 23, 2012 8:23 PM By Jim Tierney
Williams-Sonoma turned in an excellent second quarter performance across the board.
Channel IntegrationAug 22, 2012 1:18 AM By Erin Lynch
The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.
Channel IntegrationAug 21, 2012 12:32 AM By Erin Lynch
What better way to spend a summer day than on a bicycle. The wind in your hair, the cool breeze and the fresh air! In this tweet from Patagonia, the outdoor gear and clothing company shows its followers that they can turn any bike into a barefoot friendly vehicle.