Channel Integration ARCHIVE

3 Tips for Better Customer Service in an Outsourced Contact Center  Jun 14, 2012 12:44 AM By Herman Shooster

There are several qualities that an outsourced contact center must possess to provide outstanding customer service. Here are three tips to improve the customer experience in an outsurced contact center.

5 SMS Trends for Retailers  Jun 12, 2012 12:15 AM By Jim Tierney

Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.

Egeck Named President and CEO at Eddie Bauer  Jun 05, 2012 10:05 PM By MCM staff

Eddie Bauer today announced that Michael R. Egeck has been named its president and CEO.

Brooks Brothers Earns Ecommerce “Badge” of Success  Jun 05, 2012 4:25 AM By Jim Tierney

By implementing Monetate

Using Business Intelligence Solutions to Hone Strategies  Jun 02, 2012 8:15 AM By Curt Barry

Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.

It’s 11:00 PM: Do You Know Where Your Inventory Is?  Jun 02, 2012 2:45 AM By Ernie Schell

The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort

5 Tips to Elevate Your Mobile Commerce Strategy  May 31, 2012 2:22 AM By Erin Lynch

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.

How to Integrate ERP into your B-to-b Ecommerce Site  May 28, 2012 10:15 PM By Bill Onion

Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.

Why Customer Experience Leads to Customer Satisfaction  May 24, 2012 10:08 PM By Erin Lynch

The best takeaway from a recent Foresee satisfaction index is that in order to keep your customers satisfied, you need to consistently meet their expectations. The study found that the higher satisfaction of a site leads to an improved customer loyalty. It also could increase the likelihood that a consumer will make additional purchases in the future. Here’s more from the survey.

Can J.C. Penney Recover From First-Quarter Loss?  May 24, 2012 9:23 PM By Erin Lynch

One takeaway from the J.C. Penney profit loss is that when your customers bank on weekly coupons and designated sales days, you don’t change a thing. Just check out #JCPenney on Twitter and you will hear from thousands of customers who are not happy with the company’s 2012 facelift.






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