Channel Integration ARCHIVE

Multichannel Merchant’s Operations Summit Kicks Off May 1 in Memphis  Apr 18, 2012 2:41 AM By MCM staff

The Operations Summit speakers include representatives from some of the best merchants in the industry including Rue La La, Zazzle, Vermont Teddy Bear Company, Calendar Club, Backcountry.com, Replacements, Levenger, Eckler

10 Things That Cause System Selection Insanity  Apr 16, 2012 6:53 AM By Ernie Schell

Avoid these 10 mistakes in the system selection and acquisition process and make the changes you are seeking changes for good.

How to Increase Email Response Rates  Apr 13, 2012 2:25 AM By MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.

Brian Dunn is Done at Best Buy  Apr 10, 2012 11:16 PM By Tim Parry

Brian Dunn has resigned as director and CEO of Best Buy. Dunn’s resignation came just two weeks after the electronics merchant announced plans to close 50 big box stores, open 100 Best Buy Mobile stores and grow its online business.

R.R. Donnelley Acquires Equity Stake in CoffeeTable  Apr 06, 2012 2:42 AM By Jim Tierney

CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.

HSN Acquires Chasing Fireflies  Apr 04, 2012 2:17 AM By Tim Parry

Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.

How to Determine a DRTV Strategy  Apr 03, 2012 10:54 PM By Shari Altman

DRTV can be enticing to direct response marketers because of its presence in all of our lives and to be blunt. When it works well, it can be incredibly profitable because of its broad reach. Unfortunately, when it doesn

SupplyGeeks.com Plans to Compete Against Office Supply Giants  Mar 30, 2012 10:22 PM By Erin Lynch

While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but

Executive Roundtable: Presidents and CEOs Talk Critical Topics  Mar 29, 2012 10:09 PM By Jim Tierney

We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.

March 2012 Executive Roundtable: Agility, Speed, Realtime  Mar 29, 2012 8:27 PM By MCM staff

 






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