Channel Integration ARCHIVE

How to Integrate ERP into your B-to-b Ecommerce Site  May 28, 2012 10:15 PM By Bill Onion

Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.

Why Customer Experience Leads to Customer Satisfaction  May 24, 2012 10:08 PM By Erin Lynch

The best takeaway from a recent Foresee satisfaction index is that in order to keep your customers satisfied, you need to consistently meet their expectations. The study found that the higher satisfaction of a site leads to an improved customer loyalty. It also could increase the likelihood that a consumer will make additional purchases in the future. Here’s more from the survey.

Can J.C. Penney Recover From First-Quarter Loss?  May 24, 2012 9:23 PM By Erin Lynch

One takeaway from the J.C. Penney profit loss is that when your customers bank on weekly coupons and designated sales days, you don’t change a thing. Just check out #JCPenney on Twitter and you will hear from thousands of customers who are not happy with the company’s 2012 facelift.

Macy’s Expects to See 292 Fulfillment Stores by Nov. 1  May 20, 2012 6:28 AM By Erin Lynch

In an effort to get more products to more customers, Macy’s expect to see 292 of their department stores work double duty as fulfillment centers for online orders just in time for the holiday season.

Why Merchants Need to Embrace Mobile POS  May 08, 2012 7:10 PM By Jerry Rightmer

Not only can in-store mobile serve as a bridge to bring ecommerce into the store, it can also provide unprecedented visibility to enterprise data such as inventory, turning the store into a hub of cross-channel convergence that unites the mobile, ecommerce and brick-and-mortar worlds.

Getting Ahead on the Purchase Curve Requires the Right Data  May 02, 2012 10:45 PM By MCM staff

Unfortunately, clicks don

Best Practices for Multichannel Systems Integration  May 02, 2012 6:00 PM By MCM staff

The variety of systems multichannel merchants rely on has expanded significantly in the last few years, expanding beyond the traditional order management, eCommerce, POS, fulfillment and database management and analysis applications to include everything from enterprise email management and demand forecasting to site search tools and content management platforms. Add to this the need to support social media, mobile commerce, and often a supply chain solution, and it

5 Ways to Move Marketing Resources Online  Apr 30, 2012 6:06 AM By Geoff Wolf

The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives.

5 Reasons to Consider Multiple Distribution Centers  Apr 24, 2012 3:54 AM By Stephen Bulger

Technology has become the backbone of order fulfillment, and it plays a crucial role in a merchant

Managing Catalog Content on Your B-to-B Ecommerce Site  Apr 21, 2012 12:10 AM By Bill Onion

If you

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