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Catalog Age Research Back to Multichannel Research Store Catalog Age’s 2005 Operations Benchmark Report Catalog Age’s 2005 Operations Benchmark Catalog Age’s Benchmark: Marketing NEW 2005 STUDY! Catalog Age’s 2005 Benchmark: Marketing Catalog Age’s …
As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
Multichannel marketers gained a wealth of insights and practical techniques at yesterday
Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system
When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include
By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations
Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective
Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep