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Channel Integration ARCHIVE

TUNING IN  Jul 01, 2005 9:30 PM By Shari Altman

Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many

The pitch for sales software  Jul 01, 2005 9:30 PM By Jeff Morris

If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?

Integration: The Multichannel Marketer’s Byword  Jun 28, 2005 8:59 AM By Sherry Chiger

“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.

Sales up but what about profits?  Jun 26, 2005 9:30 PM By Mark Del Franco

Of the 11 publicly traded business-to-business and computer merchants tracked by Multichannel Merchant, all but one, PC Connection, could boast of a boost

Operations & Fulfillment  Jun 09, 2005 10:02 PM By MCM staff

Operations & Fulfillment Research Back to Multichannel Research Store Operations & Fulfillment’s Materials Handling Survey Operations + Fulfillment’s 2004 Material Handling Report Operations & Fulfillment’s Information Systems Report Operations & …

Cataloging  Jun 09, 2005 8:49 PM By MCM staff

Catalog Age Research Back to Multichannel Research Store Catalog Age’s 2005 Operations Benchmark Report Catalog Age’s 2005 Operations Benchmark Catalog Age’s Benchmark: Marketing NEW 2005 STUDY! Catalog Age’s 2005 Benchmark: Marketing Catalog Age’s …

Minding the Store  Jun 01, 2005 9:30 PM By Jeff Morris

As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.

The Art of Relocating  Jun 01, 2005 9:30 PM By MCM staff

Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and

Picking the right one  Jun 01, 2005 9:30 PM By Liz Kislik

In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.

Live from ACC: Power Forum Packs a Punch  May 24, 2005 8:05 AM By Rama Ramaswami

Multichannel marketers gained a wealth of insights and practical techniques at yesterday






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