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Channel IntegrationJul 01, 2005 9:30 PM By Shari Altman
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
Channel IntegrationJul 01, 2005 9:30 PM By Jeff Morris
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?
Channel IntegrationJun 28, 2005 8:59 AM By Sherry Chiger
“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
Channel IntegrationJun 26, 2005 9:30 PM By Mark Del Franco
Of the 11 publicly traded business-to-business and computer merchants tracked by Multichannel Merchant, all but one, PC Connection, could boast of a boost
Channel IntegrationJun 09, 2005 10:02 PM By MCM staff
Operations & Fulfillment Research Back to Multichannel Research Store Operations & Fulfillment’s Materials Handling Survey Operations + Fulfillment’s 2004 Material Handling Report Operations & Fulfillment’s Information Systems Report Operations & …
Channel IntegrationJun 09, 2005 8:49 PM By MCM staff
Catalog Age Research Back to Multichannel Research Store Catalog Age’s 2005 Operations Benchmark Report Catalog Age’s 2005 Operations Benchmark Catalog Age’s Benchmark: Marketing NEW 2005 STUDY! Catalog Age’s 2005 Benchmark: Marketing Catalog Age’s …
Channel IntegrationJun 01, 2005 9:30 PM By Jeff Morris
As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.
Channel IntegrationJun 01, 2005 9:30 PM By MCM staff
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
Channel IntegrationJun 01, 2005 9:30 PM By Liz Kislik
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
Channel IntegrationMay 24, 2005 8:05 AM By Rama Ramaswami
Multichannel marketers gained a wealth of insights and practical techniques at yesterday