Channel Integration ARCHIVE

Integrate for Improved Prospecting  Mar 21, 2005 11:11 PM By MCM staff

So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment,

2004 a Record Year for DM Deals  Mar 15, 2005 6:01 AM By Mark Del Franco

Mergers and acquisitions activity within the direct marketing industry was at a record high last year, according to New York-based investment banking firm Petsky Prunier. The firm tallied 550 transactions in 2004 among direct marketing, marketing service, and marketing technology companies

The Top 10 Supply Chain Improvement Strategies  Mar 02, 2005 11:27 PM By Jeff Morris

Changes in the supply chain world occurring too quickly for you?

Deal market in hibernation for Q4  Mar 01, 2005 10:30 PM By Mark Del Franco

Deal-making bears spent the fourth quarter of 2004 hibernating, judging from the scarcity of industry mergers and acquisitions during the time. Only 11

Slow & Steady  Mar 01, 2005 10:30 PM By Debra Ellis

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping

Live from eTail 2005: REI’s Channel Integration Tips  Feb 17, 2005 2:08 PM By Melissa Dowling

One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).

Live from Catalog on the Road: Time to Make a Deal?  Feb 11, 2005 6:51 AM By Melissa Dowling

If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.

Retailers’ 2005 Focus: Supply Chain Efficiency, Says Study  Feb 03, 2005 12:35 AM By Jeff Morris

How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.

APOCALYPSE NOW  Feb 01, 2005 10:30 PM By Jeff Morris

You love reading predictions admit it and we love making them. And the good thing is, we’re not always wrong! For instance, in this space in a February

BENCHMARK 2005 MARKETING  Feb 01, 2005 10:30 PM By Sherry Chiger

Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency






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