So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment,
Mergers and acquisitions activity within the direct marketing industry was at a record high last year, according to New York-based investment banking firm Petsky Prunier. The firm tallied 550 transactions in 2004 among direct marketing, marketing service, and marketing technology companies
Changes in the supply chain world occurring too quickly for you?
There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping
Deal-making bears spent the fourth quarter of 2004 hibernating, judging from the scarcity of industry mergers and acquisitions during the time. Only 11
One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).
If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.
How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.
You love reading predictions admit it and we love making them. And the good thing is, we’re not always wrong! For instance, in this space in a February
Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency