Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency
If you take a deeper look at
Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so
When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is
The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul
First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects
WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash
As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you
It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.