Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.
The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage
Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending
Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For
Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and
Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking