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Channel IntegrationJan 01, 2005 10:30 PM By Greg Gianforte
Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so
Channel IntegrationDec 01, 2004 10:30 PM By MCM staff
The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul
Channel IntegrationNov 08, 2004 9:59 PM By MCM staff
First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects
Channel IntegrationNov 01, 2004 10:30 PM By Ernie Schell
As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you
Channel IntegrationNov 01, 2004 10:30 PM By Debra Ellis
It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.
Channel IntegrationNov 01, 2004 10:30 PM By Rama Ramaswami
WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash
Channel IntegrationOct 18, 2004 8:36 PM By Sherry Chiger
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.
Channel IntegrationOct 08, 2004 1:02 AM By Heather Retzlaff
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
Channel IntegrationOct 01, 2004 9:30 PM By Rama Ramaswami
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
Channel IntegrationSep 01, 2004 9:30 PM By MCM staff
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
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