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Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond
As multichannel retailing matures, it’s time to jettison early Web apps and replace them with brand-new e-commerce technology platforms. A report from
IT’S HARD TO BELIEVE that only a few years ago, selling products online was rare for most retailers and a downright impossibility for some. Today, you’d
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But
Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending
Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For