Channel Integration ARCHIVE

the Case for an INTEGR TED DATAB SE  May 01, 2004 9:30 PM By Dan Wells

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

Multichannel Goes Mainstream  May 01, 2004 9:30 PM By Lauren Freedman

E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.

First Things First: The Three P Factors  May 01, 2004 9:30 PM By Debra Ellis

The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage

E-Commerce IT Set to Grow  Apr 01, 2004 10:30 PM By Barbara Arnn

Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For

Matrix Reloaded  Apr 01, 2004 10:30 PM By MCM staff

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending

Another Roadside Attraction  Mar 01, 2004 10:30 PM By MCM staff

Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and

IT Challenge: BuyIt, Build It, or Have It Built?  Mar 01, 2004 10:30 PM By MCM staff

Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking

Live from Net.marketing: Uncovering Hidden Data  Feb 25, 2004 10:30 PM By Sherry Chiger

New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring

The CRM Balancing Act  Feb 01, 2004 10:30 PM By Dan Wells

If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences

Multichannel Marketing: Web Prospecting, Catalog Selling  Dec 01, 2003 10:30 PM By Bill Nicolai

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1






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