Subscribe


 

Channel Integration ARCHIVE

Business as Usual  Jun 01, 2004 9:30 PM By Rama Ramaswami

IT’S HARD TO BELIEVE that only a few years ago, selling products online was rare for most retailers and a downright impossibility for some. Today, you’d

Happily Ever After  Jun 01, 2004 9:30 PM By Debra Ellis

The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service

The Buzz in Call Center Tech  Jun 01, 2004 9:30 PM By Margery Weinstein

Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the

Campaign Management Reform  Jun 01, 2004 9:30 PM By Mark Del Franco

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.

LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing  May 04, 2004 9:30 PM By Margery Weinstein

The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto

the Case for an INTEGR TED DATAB SE  May 01, 2004 9:30 PM By Dan Wells

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

First Things First: The Three P Factors  May 01, 2004 9:30 PM By Debra Ellis

The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage

Multichannel Goes Mainstream  May 01, 2004 9:30 PM By Lauren Freedman

E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.

E-Commerce IT Set to Grow  Apr 01, 2004 10:30 PM By Barbara Arnn

Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For

Matrix Reloaded  Apr 01, 2004 10:30 PM By MCM staff

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending






© 2014, Access Intelligence, LLC. All rights reserved.