Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand
New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But
Three times a year, while conducting our benchmark surveys, we ask our readers how many sales channels they operate and each time, their lists grow longer.
Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
San Francisco–At the Annual Catalog Conference
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So
(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president